adidas
Digital Agency of Record, specializing in Products & Stories
Statement, Originals, Running
"Statement Sell-In Tool"
Lead Producer + Client PoC
What we Did: Built a site system and order creation platform using Drupal CMS, functioning similarly to an e-commerce flow, with a customizable calendar per user + per market.
The Work: Internal digital product; Driving pre-launch sales for adidas products directly through the platform via customized storytelling
Client Results: adidas + celeb collaborators now have an integrated network of wholesalers with whom they create custom content orders.
Code & Theory Results: Expanded lines of business and secured additional retainer
"Story Pages"
The Work: Editorial work with a focus on SEO.
What we Did: Created two evergreen pieces over a fast timeline and limited budget.
"Faster Than"
The Work: A digital tech hub that explains in detail how each technology was developed, how it’s manufactured, and what its real-world benefits are.
What we Did: Analyzed performance data, developed consumer journeys, and developed digital objectives to support the creation of the digital strategy for the hub experience.
"Trilogy Pages"
What we Did: Developed editorial strategy and look & feel for adidas app.
Client Results: Expansion and promotion of recent adidas campaigns via app, creating a holistic ecosystem of C&T and adidas work
