Walmart+
AOR for the Walmart+ full-funnel brand
Walmart+ Full Funnel & Performance
The Approach: Full funnel campaigns that aim to inform, acquire, and retain consumers into becoming a Walmart+ member.
The Challenge: Showing consumers the benefits of becoming a Walmart+ member, especially if they already have other service subscriptions. “I already use Amazon Prime, & don’t see the added value of Walmart+”
What we Did: Created a new brand identity for FY23 in a nationwide, full-funnel campaign based around the slogan “the ultimate savings membership.” For the lower funnel pieces, we took Performance learnings after seeing how it played in market and refresh the units to avoid consumer fatigue of overviewing the assets.
Walmart+ Mother’s Day Campaign
The Challenge: Many people already have service subscriptions, and we need to teach them the value of adding or switching to Walmart+ service.
What we Did: Collabing with celeb moms, we made Walmart+ “the mother of all savings membership” for consumers during the month of May to celebrate Mother’s Day. We created a landing page for consumers to be directed to learn about Walmart+’s special offerings and to view four different celebrity mom stories by Cardi B, Jenny Slate, Stephanie Beatriz, and Janelle James.
The Results: 9.5 million views of Cardi’s IG Reel with over 3,500 comments. Cardi’s Tweet garnered 12 million impressions + over 5,500 retweets. 1 million+ views of Stephanie, Janelle + Jenny’s reels.
