Services:

• Audience Analysis & Identification

• Creation of an End-to-End Playbook

• Creative & Content Strategy

• Social Media Designs

Background:

Founded in 2005, the Aspen Ideas Festival is a week-long event held in Aspen, Colorado where industry leaders across arts, science, culture and politics hold a series of panel discussions around ideas that shape tomorrow. We sought to shift the brand away from just a one week retreat, and build an always-on digital program to capture the attention of their new, younger generation.

What we Did:

To grow the brand and digitize their programing, we first honed in on identifying an audience who shared the values of the Aspen Brand, but could position them for longer term digital growth. To promote the campaign, we customized social media designs, helped strategize the best promotion approach, and the best way to launch the event, and capture attendees.

Client Results:

Following COVID-19 and a cancelation of the 2020 in person festival, Aspen used this playbook to help inform their first ever fully digital festival experience and create an ongoing digital program “Aspen Ideas Now.”