What we did:
Editorial Strategy:
Work with Content + Editorial Strategists to highlighting content topics, touchpoint distribution strategies, workflow and implement editorial calendar to be utilized for client Corporate Communications team.Content Creation:
Embarked on a two part content creation path: The first was to develop content surrounding the Fiber 50 campaign. The second was a monthly retainer of content creation for up to six articles a month on approved topics
Client Results:
Yearly Editorial Calendar
SEO guide for future best practices
Internal and external facing editorial pieces highlighting their great initiatives and accomplishments
