XEROX
Agency of Record // B2B, Branding, Campaign
First of it’s kind at Code & Theory
The Work: Xerox came to us during the middle of the COVID-19 crisis to develop a new brand campaign that highlights the various products and services.
What it is: NOW is not a moment in time, it is a force that confronts people and businesses over and over. NOW can be incredibly challenging. It demands agility, change, and boldness to address new challenges and opportunities. We helped Xerox answer this call through an integrated campaign highlighting all of their offerings.
Code & Theory Results: Creation of campaigns consisting of banners, web page designs, 30s video, 15s cut down, and Content Video series.
The Work: An Ecosystem Message Made for Instagram - In a compact narrative that compels clicks forward, we explained how Xerox products and services are relevant for right now.
The Work: A site take-over on Quartz and The Wall Street Journal
